Call & Response is the new kid in town, Australia’s new destination for hip hop and contemporary urban culture marketing.  

The company is headed by Josh Taylor who has spent a decade working in the business with artists including The Funkoars, Luke Million and Tijuana Cartel as well as Sprung Hip Hop Festival and The Big Pineapple Festival. A real champion for the community, Josh teamed up with long-established PR company SGC Media to develop the concept for Call & Response in late 2015. 

We have a collective experience of more than twenty years working in management, touring and PR with bands including Ghostface Killah, Jurassic 5, Urthboy, Def Wish Cast, T-Pain, The Funkoars, Xzibit, Mykki Blanco, RA The Rugged Man, OzFest, Mayer Hawthorne, Jake One, Vents, Mathas and Sprung Hip Hop Festival are just a few of the great clients we have had the chance to work with.

Planning &

 Liaison and close consultation with your teams, whether they be domestic or global


Targeted followups with key relationships at radio, print and online media

Tour PR to maximise your live audiences (both promoter and artist focused)

Social media strategy and advice across all platforms where needed

Sustainability is the best path to success. We understand that our role is to work with you to build fanbases to sustainable levels, not just to quote you a service. We want to build our relationship with you at the same time that you build your relationship with your audience, creating opportunities for all.





Hip hop is about community. The fans get it and the bands get it. It’s important that you have a marketing team that gets it and knows that community and how to tap them. We understand the niches, the industry, the artists and how to get to those fans. 

The integrity of the music is paramount. We are in it for the music and it’s important that you are too. We’re about working with artists and labels who want to build long-term careers and to take their genre forward, not just those who want a quick hit of stardom. 

Marketing isn’t JUST about taking your record into a radio station or calling up a newspaper, as important as they are. Marketing is about getting the right people to hear your music and giving you the tools you need to succeed in this market, whether that’s advice on your social media, some contacts for live shows or assistance with strategic planning. When you’re working with Call & Response you don’t sign up to our team, we sign on to yours. 

| Call & Response is founded on the following principles |